An editorial on Korean food culture

not a chef.

Good food.
Better together.

Discover Korean food, one perfect pairing at a time.
한국 음식을 '요리하는 법'이 아니라 '즐기는 법'으로.

“I’m not here to teach you how to cook. I’m here to show you how Koreans eat.”
01

Perfect Pair

Unexpected food pairings, and why they work. Korean eating is all about what goes with what.

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Unexpected pairings

The combinations that make a bowl of rice or a pack of noodles feel complete.

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Everyday lunches

What an ordinary Korean lunch really looks like, away from the restaurant menu.

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Food culture

Small habits and shared-table customs that shape how Korean food is enjoyed.

02

Banchan

The small side dishes that turn a meal into a table. Stories, context and ways to enjoy them.

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Kimchi, in all its forms

More than one jar: the many ways kimchi shows up on the table.

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Rice and sides

How a few small plates make plain rice the best part of the meal.

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Stories behind the plates

The everyday history and habits of the dishes that always come along.

Portrait of the founder of not a chef., in a white shirt against a neutral background
03

Hello.

A Korean food enthusiast sharing how to enjoy Korean food, not simply how to cook it.

not a chef. is an independent food media and personal brand exploring how Korean food is actually eaten.